Great morinda, Indian mulberry, beach mulberry, Tahitian noni, cheese fruit or noni (from Hawaiian) is a tree in the family Rubiaceae. Morinda citrifolia is native to Southeast Asia but has been extensively spread throughout the Indian subcontinent, Pacific islands, French Polynesia, and recently the Dominican Republic. Tahiti remains the most prominent growing location.
There are now approximately 300 companies marketing noni juice in a global market estimated at more than $2 billion annually. Today, raw materials for noni juices on the world market mainly come from Polynesia but most manufacturers are in the United States.
Noni is one of the growing superfruits.