Superfruits

Blueberries; one of the many 'superfruits'

What is a superfruit?

Superfruits: A marketing term used in the food and drink industry, referring to a fruit that has exceptional nutrient richness and antioxidant quality with appealing taste.

Commonly mentioned superfruits

Format: common name, botanical name, main country(ies) of origin supplying the commercial market.

• açaí (Euterpe oleracea), Brazil, Venezuela
• blueberry (Vaccinium angustifolium and Vaccinium corymbosum), Canada (Nova Scotia, Quebec, British Columbia), United States (Maine, New Jersey, Michigan)
• cranberry (Vaccinium macrocarpon), United States (Wisconsin, Massachusetts, Washington, New Jersey), Canada (Quebec, British Columbia)
• goji (wolfberry, Lycium barbarum), China
• grape (red, Vitis vinifera), parts of central Asia, Europe (native), United States (California)
• guarana (Paullinia cupana), Brazil, Venezuela
• mangosteen (Garcinia mangostana), Indonesia, South Pacific Islands, Malaysia, Thailand, Philippines
• noni (Morinda citrifolia), South Pacific Islands
• pomegranate (Punica granatum), Mediterranean Region, United States (California)
• sea-buckthorn (Hippophae rhamnoides), Asia, Europe

Common berries, such as strawberries (Fragaria vesca), red raspberries (Rubus idaeus) and blackberries (Rubus ursinus) used for a large number of consumer products, achieve many of the criteria to be superfruits. They are, however, commonly known in the public and have not attracted interest as novelty ingredients, so are not usually included in industry reports as superfruits.